一切事物的生成和存在都有原因，只有在以某种有价值的东西做为目的时，事物才有价值。
only when something of value to make the purpose of their lives have value。
Position | 项目地理位置地点：广州琶洲面积：329㎡内容：2023广州设计周恒洁HEGII展厅展览时长：4天Location: Pazhou, GuangzhouSite Area: 329㎡Content: 2023 Guangzhou Design Week HEGII ExhibitionExhibition Duration: 4 days▽ 橫屏查看大图策略回溯 Strategy Backtracking恒洁卫浴HEGII创立于1998年，拥有覆盖全品类的卫浴产品。
恒洁品牌使命“专注品质，持续创新，倡导环保，致力于通过产品和服务，创造品质美好生活”。
在2023年，恒洁品牌形象全面升级，全新的品牌主张“选品质就是选生活”，意味着恒洁要与消费群体加深场景体验，建立价值与情感共鸣，将品质融入消费者的生活体验；HEGII was founded in 1998 and has a full range of sanitary ware products. HEGII brand mission: "Focus on quality, continuous innovation, advocate environmental protection, committed to creating a better quality of life through products and services". In 2023, the brand image of HEGII will be upgraded, and the new brand slogan "Choosing quality is choosing life" means that HEGII will deepen the scene experience with the consumer group, establish the value and emotional resonance, and integrate the quality into the consumer's life experience.在本次2023的广州设计周展厅概念上，汤物臣提出强化【H】品牌超级符号，名之【H-SPACE】。
以恒洁卫浴产品的场景体验为基点，以自然酝化而出的传统文化为线索，在对大自然敬畏下回归原始去呈现产品的质感语境；将行为参与空间产生偶然的必然性事件，从而激发观展人的探索意愿；On the concept of the exhibition of Guangzhou DesignWeek in 2023, INS proposes to strengthen the brand super-symbol, named [H-SPACE]. Taking the scene experience of HEGII's products as the starting point, and traditional culture as the clue, the art of presenting the products returns to the primitive under the fear of nature, thus stimulating the visitors' desire to explore;在与品牌方探讨策略定位的前期，汤物臣团队去了恒洁的工厂基地考察。
恒洁的四个环保理念：热能回收，废料回收，废水处理，绿色能源模型（太阳能），细节上处处充满了对大自然的敬畏，正如恒洁的品牌理念——希望能引领行业绿色生产；Before exploring the strategic positioning with HEGII, the INS team visited HEGII's factory . HEGII's four environmental protection concepts: heat recycling, waste recycling, wastewater treatment, and green energy modeling (solar energy) are full of reverence for nature in every detail. HEGII hope to lead the industry in green production.立天道曰陰陽，立地道曰柔剛，立人道曰仁義。
--《易經》中国文化的内涵几乎都与自然相关，从儒家思想的“仁者以天地万物为一体”，再到寄情于山水的“飞流直下三千尺”的唐宋诗词。
天道包容，滋养万物，此间流传千百年的文化传承，强调自然价值自足，本身即是目的；Almost all of Chinese culture is related to nature. The cultural heritage passed down for thousands of years emphasizes the self-sufficiency of natural values, which is an end in itself.在这个层面上，我们希望更多的表达品牌方所坚持的：敬畏自然，行有所止的的环保理念，这正恰恰是恒洁与其他品牌最大的差异化；At this level, we hope to express the brand's insistence on respecting nature and environmental protection, which is precisely the biggest differentiation between HEGII and other brands.冲突与和谐 Conflict and Harmony「光与暗」 「方与圆」 「锐与钝」 「动与静」都体现出不同形式的力量与美；一刚一柔，一轻一重，一拙一巧在空间中形成了鲜明的对比。
不同建筑形态相得益彰，促成了建筑构件逻辑层面的统一性和贯一性。
而“将复杂的结构简单化”是本次H-SPACE设计过程中，整合所有技术逻辑和文脉意境关系的核心法则；"Light and darkness, square and circle, sharp and blunt, motion and stillness" all embody different forms of power and beauty; and "simplifying the complex structure" is the core principle that integrates all the technical logic and contextual relationship in the design process of H-SPACE.正如赫拉克利特认为：在对立与冲突的背后有某种程度的和谐，而协调本身并不是引人注目的，冲突使世界充满生气。
究其本质，自然的生命律动，是从对立到冲突，再到和谐从而共生的美妙悖论；As Heraclitus siad: Behind the opposition and conflict there is a certain degree of harmony, which is not in itself compelling, and conflict enlivens the world.地生養萬物，地之則也。
地不易其則，故萬物生焉。
--《管子•形勢解》立足于自然，自是不辜负良辰美景，我们自传统文化，自山海获取无穷的自然符号，得以立体化呈现在整体建筑的方方面面。
空间以白色作为基底，元素的甄选精益求精;点点绿荫，光影所至，瞬间点燃这一空间片段，生出古雅之意；We follow the traditional culture and take inspiration from nature, which is then visualized in every aspect of the building.The space is based on white color, and the selection of elements is perfect; green plants form the shade, instantly igniting the space.极致产品化Extreme Productization在确定了品牌策略定位后， 我们抛开传统的形式主义，提出【极致产品化】的概念，重新定义展示产品的表达方式，消弭思维的界限，用艺术的手法抛砖引玉，用10%的产品语境表达100%的生活方式，传达不一样的质感与美学理念；After determining the strategic positioning of the brand, we put forward the concept of "Extreme Productization" to redefine the expression of the display products, using 10% of the product context to express 100% of the lifestyle, and conveying different textures and aesthetic concepts.01从零到一FROM ZERO TO ONE正如管子所言：大地是人的来处，亦是归处。
我们从恒洁产品的11种原材料中采撷灵感，将原始的诗意，书写在空间入口处的位置，从“零“开始，逐步探索极致；We took inspiration from the 11 types of raw materials used in HEGII's products and placed the original materials at the entrance of the space, starting from "zero" and gradually exploring the ultimate.02蒲公英花洒DANDELION SPRINKLES蒲公英代表着干净，简单而纯粹，却又带着自由的圣洁净化的力量。
采用黑白灰三色的花洒通过金属构件连接组成蒲公英的形式，将时光的流彩细细打磨，唤醒人们深埋心底的诗与远方；Dandelion represents cleanliness, simplicity and purity, but with the power of freedom and purification. The black, white and gray sprinkles are connected by metal components to form the dandelion.自入口继续往内走去，便是H-SPACE灵感站；空间界面融合连续，以简驭繁，纯净自足；舒惬的氛围中，来者自由游走，而坐品咖，凝视这抹绿意的生命感，保留生活的原生感，激发和链接自由向上的自然力量，营造更立体的感官共鸣；Continuing from the entrance, you will find the H-SPACE Inspiration Station; the spatial interface is integrated and continuous; in the cozy atmosphere, visitors are free to roam around, sit down to enjoy a cup of coffee, and feel the sense of life of the greenery, which stimulates and links up the natural power of freedom and upward mobility.03水厂模型WATERWORKS MODEL将热能回收、废水处理、废料回收和太阳能，通过微型模型复刻，或直接或间接的传达品牌方可持续发展理念，逐步引发观展人对于品质/环保/生活的多方面思考；Heat recovery, wastewater treatment, waste recycling and solar energy are reproduced in miniature. It conveys the brand's concept of sustainable development, and gradually triggers visitors to think about quality, environmental protection, and life in various aspects.机械制造生产废水在电镀过程中会排出危害环境和人类的含有铜、氰、镍、锌、铬等重金属元素，而恒洁在废水处理中特别过滤重金属，实现排放出的废水可再利用于生态环境；在水厂模型中也展示4个重金属模块，内部材质分配为：仿焦铜（Cr）、氰(Cu)、镍(Cn)、铬(Ni)重金属颜色，加深传达恒洁品牌的环保坚持；Mechanical production wastewater in the electroplating process will discharge heavy metal elements containing cr, cu, cn, ni, etc. which are hazardous to the environment and human beings. HEGII will specially filter heavy metals in the wastewater treatment. The four heavy metal modules on display are assigned with the internal materials: (Cr), (Cu), (Cn), (Ni) to deeply convey the environmental protection persistence of Hengjie brand;万物皆有裂缝，那是光照进来的地方；There is a Crack in Everything, That's How the Light Gets in.中华传统的天文观测仪器日晷（guǐ）通常由铜制的指针和石制的圆盘组成，利用太阳投射的影子来测定时刻。
我们自日晷中提取设计符号，利用“圆”的概念作为H-SPACE的核心设计元素；“圆”是最柔和的形状，是万物与自然周而复始的象征，沉浸其中不免感受被建筑温柔包裹；A traditional Chinese astronomical instrument, the sundial is usually composed of a brass pointer and a stone disk, and uses the shadow cast by the sun to determine the time. We extracted the design symbols from the sundial and used the concept of "circle" as the core design element of H-SPACE;04时间长廊CORRIDOR OF TIME用恒洁核心产品智能马桶的一键旋钮，以时间串联起的流动线，点与点之间的旋钮，也在轻诉着各自历经过的故事与辉煌；With the one-touch button of HEGII's core product. the flow line linked by time, and the buttons between the dots tell the story and splendor of their respective experiences.05超级光影HULTRA H LIGHT AND SHADOW阳光是万物生长的